BuaNews (Tshwane)
8 July 2009
Pretoria — Telkom has appointed Jeffrey Hedberg to head its subsidiary in Nigeria.
Mr Hedberg was appointed as Chief Executive Officer (CEO) of Multi-Links, which is Telkom's 100 percent-owned subsidiary in Nigeria.
The former CEO of Cell C South Africa, Mr Hedberg, will report to Managing Director of Telkom International Thami Msimango.
In a statement, Telkom said that turning around Multi-Links' performance was vital given the extent of the group's investment and the enormous opportunity the Nigerian market provides.
"We expect Multi-links to become cash flow positive by 2011/12," said Telkom's Group CEO Reuben September.
Last month Telkom said that improving business in Nigeria was a top priority, after its annual results showed that operations in the east African country had made a loss of R1.76 billion.
The para-statal said it would turn the operations around by investing in an additional 1000km of fibre in the 2009/2010 financial year to increase its subscriber growth.
Mr September said that Mr Jeffrey's wealth of experience would prove vital to Telkom's defend and grow strategy as the company refocuses itself to maintain a leadership position in South Africa while expanding its footprint across Africa.
Mr Hedberg has also worked for Deutsche Telekom as Executive Vice-President and Member of the Board of Management, between 1999 and -2002, as well as Swisscom. He has a Masters qualification in International Management, International Policy and International Law from the University of Denver.
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