TradeInvest Africa (Cape Town)
Region
23 June 2009
Blue Financial Services Limited is continuing to pioneer new ways of doing business in Africa with the development of an innovative new loan incentive product known as the Blue CashXpress Service.
The product, which was launched in Kitwe, Zambia, is aimed at facilitating short-term loans to employees and business entrepreneurs and will eventually be rolled out to all the countries Blue operates in.
Blue CashXpress is another innovative business arm of the Group that offers cash on the spot. It was conceptualised and developed to meet the ever-changing needs of clients.
"We established ourselves as Blue Financial Services (Z) Limited in Lusaka in 2005, and today, our Blue brand is well known throughout Zambia as a leader in providing responsible financial services," says country director, Deon Verster.
"Since our acquisition of Nedfin Zambia last year, we have been hard at work to improve the systems and procedures we inherited. The result is Blue CashXpress," added Verster.
According to Deon, all existing Nedfin clients will automatically become Blue CashXpress clients. Every single client will be contacted by Blue CashXpress and repayments of outstanding loans will continue.
"As a new addition to the Group, Blue CashXpress operates according to the same strict principles, and nothing will be sacrificed in terms of the superior service levels and ethical lending practices that one has come to expect from the Group. Furthermore, employees have undergone intensive training to ensure that they adhere to the high standards of service expected of Blue employees."
Paulo Andrade is the general manager for the Blue CashXpress business arm and responsible for growing the new business division.
He says, "Blue CashXpress aims to provide reliable and efficient instant cash solutions. Coupled with Blue's proven track record, clients will no longer find themselves cash strapped without any reliable institution to help them. We aim to stand apart from the rest and become the industry standard.
Current and future clients can look forward to a more professional service and cash in 20 minutes." Blue CashXpress operates through eight branches across the country, including three in Lusaka and one in Kitwe. The Group plans to expand this business to more areas ensuring that clients all over the country can access this service.
"Blue CashXpress will also be launched in Namibia, South Africa and Mauritius in 2009. Ultimately, we will have a Blue CashXpress branch in all Blue countries"
Paulo says that, Blue CashXpress will also be launched in Namibia, South Africa and Mauritius in 2009. "Ultimately, we will have a Blue CashXpress branch in all Blue countries. There are very few companies that provide this product in Africa, because it is labour intensive and considered risky.
However, Blue - typically as the pioneers - has the business model and strategy to be the leading instant cash loan service provider in Africa," adds Paulo.
"We have always seen great potential in our business here in Zambia. This new venture is the next step in ensuring that we meet the needs of our clients. Our employees are on hand to assist those who need access to funds quickly from a trusted source" says Deon.
For more information about Blue CashXpress or how Blue Financial Services can otherwise assist your business, please contact:
Name: Morné Reinders, Email: morner [ @ ] blue.co.za
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