Nairobi — General Motors East Africa (GMEA) has launched the new range of Isuzu D-Max Pick-up trucks in the Kenyan market.

The vehicles, officially launched by the Managing Director GMEA, Mr. William Lay at Nairobi Club include the Single Cab Isuzu DMAX TFR 32; TFR 54; TFS 54; and the 4x4 double-cabin TFS 85.

Mr. Lay said the pick-ups have helped GMEA increase its market share, with one third of the total pick-up sales in the Kenyan market being Isuzu. "While we have retained the proven engine of the 4X2 work-horse, we have introduced leading edge common rail technology in the 4X4 variants, giving high fuel economy, a smooth ride and reduced emissions," said Lay. The Isuzu DMAX remains the only pick-up still assembled in Kenya, promoting employment and technology transfer. The DMAX inherits a tradition of unrivalled durability.