3 September 2009

Tanzania: It's Good for Tourism


Russian billionaire Roman Abramovich, who is better known here as the owner of the popular English Premier league Club Chelsea, is in the country for a visit that is a vote of confidence in our tourism sector.

No wonder, his arrival on Wednesday has stirred the north of the country, which is home to some of best tourist attractions in the world.

Mr Abramovich will during his 10-day tour attempt to scale Mount Kilimanjaro. The Russian is one of the wealthiest people in the world. During his stay, the international spotlight will certainly be on Tanzania, and that's good news for tourism.

What better marketer would the country need than the Russian billionaire, whose word of mouth, after he savours the tourist attractions, should boost high-end visitors! We are here talking about fellow members his billionaires' club, and other associates, family and acquaintances, not to mention the spending by his entourage even on souvenirs.

Tanzanian tour companies must step up efforts to attract more high-end visitors like him and many others who have come and gone without much publicity.

But as we come up with initiatives to attract more visitors from far a field, it's a pity that many Tanzanians hardly visit their own tourist attractions. The lovely scenery and historic artefacts are largely left to be enjoyed by others.

We hope Mr Abramovichs visit will inspire even more locals to visit our tourist attractions.

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