Nation Correspondent
6 October 2009
Nairobi — Kenya Wildlife Service has adopted a new marketing strategy to boost tourism in four of its less performing national parks.
Among them is the use of unique terrains and forests as attraction features to potential visitors. The conservation agency says Nairobi, Meru, Aberdares and Hells Gate have a high potential but are attracting less visitors both locally and internationally.
"Tourists' first stop in Kenya is Nairobi yet they have to drive all the way to Nakuru to see rhinos; we are looking for ways of re-marketing Nairobi National Park and ensuring that it performs according to its potential," KWS director Julius Kipng'etich said in Nakuru.
He said Nairobi which is home to 70 rhinos was not among the most visited reserves yet it was situated next to the capital city adding that Aberdares would sell very well as a forested park. Mr Kipng'etich said KWS would use the forest as a marketing tool by ensuring that tourists know the unique terrain they expect to encounter there.
He said Hells Gate was great for adventurers because of its rocky and rough nature yet only a small number of tourist visited it. "We have different types of tourists; there are those who are just out for adventure and this would be a good scene for them because of its rocky nature," he said recently.
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