East African Business Week (Kampala)
Mbonea Israel
31 October 2009
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It's more than a name, more than a moment. In Africa, for a decade, one search has led the way to find iconic, unforgettable African styles. That search is M-Net's powerful 'Face of Africa' and this month, the legendary competition returns to television screens once more to tell a story of hope and opportunity, as the journey from Africa's busy streets to Africa's glamourous catwalks continues.
From Saturday October 31 at 19.00 CAT (M-Net East), and running 17 weeks, 'Face of Africa' will cross countries, uncover fresh new faces, and chart their rise to the top, from discovery to success, from potential to fame, from possibility to reality. Along the way, audiences will discover how Tanzania's gorgeous Lillian Alphonce Mduda was discovered at this year's audition in Dar es Salaam and how far she's progressed in the competition. Speaking as M-Net readies itself to screen a new expanded series, Africa Director Biola Alabi was clear on the project's legacy, its aims and its outcomes. "Over time, this initiative has shown that it is about much more than just fashion and beauty. There is a bigger picture there to see, something more than shoes, and cameras and clothing.
It's about young women with so much courage that they will leave their homes to find new experiences, so much determination that they will venture into the unknown to discover themselves, so much passion that they will chase their dreams."
She goes on to say, "There's something so magical about this, so special to see, that M-Net wants to share it with audiences across Africa. Because these are Africa's own and they are taking their chance to shine. We want to laugh with them, cry with them, celebrate with them and now our audiences can do this, every step of the way."
With a winners prize of USD50 000 plus a modeling contract with O Model Africa, the new season of Face of Africa began earlier this year with auditions in 14 countries - Angola, Botswana, Ethiopia, Ghana, Kenya, Malawi, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.
Further entry was open to online entrants from across sub-Saharan Africa who wished to participate gaining entries from as far afield as Sudan and Cameroon.
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