Business Day (Johannesburg)

Africa: Country Bird Shrugs Off Sovereign, Eyes Rest of Africa

Johannesburg — IT IS back to square one for Country Bird after SA's third-largest poultry producer this week admitted it had failed in its bid for Sovereign Foods.

The deal would have helped it narrow the gap on its two largest rivals, Rainbow Chickens and Astral Foods.

Country Bird, which owns 22,8% of Sovereign, was in negotiations with the junior foods firm to acquire it as part of a strategic drive to establish itself as a key operator in the local and African protein market.

"It is not the end of the road," financial director Robbie Taylor said , citing other initiatives to grow the group. It has about 10% of the local poultry market.

Had the acquisition of Sovereign succeeded, Taylor estimated its market share would have increased to about 18% -- within reach of Astral and Rainbow which have 26%-28% of the domestic market each.

Country Bird already has operations in Botswana, Namibia and Zambia and is eyeing further expansion into countries such as Tanzania, Mozambique and Zimbabwe.

"Our expansion strategy has not changed because of the failed merger with Sovereign and we do want to expand the business," Taylor said .

The acquisition of Sovereign would have been a snug fit for Country Bird. Analysts say it could have been integrated with Country Bird's poultry operation which trades as Supreme Poultry . Sovereign has invested about R700m in the past three years to expand its own output, and CEO Mike Davis told Business Day this week it now had the capacity to produce up to 52-million birds a year.

Country Bird chairman Bryan Kent said in the company's annual report it was looking at opportunities both at home and in other African countries.

The aim, he said, was to expand geographically and by product "in order to improve the overall quality of earnings".

Local opportunities were abundant, given the rising demand for poultry , he said. According to Kent, chicken and eggs now account for 60% of all animal protein consumed in SA. That figure was growing as more cost- focused consumers switch to chicken as a cheaper source of protein.

"This is supported by the fact that poultry demand in SA grew by ... 6,1% over the past five years."

CEO Jeff Wright said the group was well placed -- in terms of both product range and geographical diversity -- to realise its medium-term strategic goals of building a strong, profitable African protein business with high-quality earnings. " As such, it expects to announce real growth in revenue and operating profit for the coming year."

In the year to June, revenue rose 27% to R1,5bn and operating profit soared to R155m, up from only R995000 a year earlier.


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  • upliftdarace_144
    Nov 6 2009, 08:10

    INDEPENDENT FARMERS’ UNION IDEA

    I'm an entrepreneurial sort of person and I got an idea along those lines that I believe many of us who are grassroots thinkers have been overlooking.

    So here goes my idea :

    a) We have all kinds of Farmers and Farms that are struggling to make a profit. I believe that they are struggling because they are farming under a kind of Third World system that advantages the persons who convert what farmers produce.

    b) In most Third World countries , the First & Second World countries will only build enough infrastructure to allow shipment of RAW MATERIALS from their source(s) to the modes of shipping transportation used to transport the RAW MATERIALS to those First & Second World countries that will turn the RAW MATERIALS into processed goods.

    * For example - They will build a railroad line of tracks from some Third World country's gold and diamond mines ( e.g. Zaire ) to the Giant Ships docked and waiting to carry them to processors and sellers such as De Beers, Coca-Cola , Cadbury's etc..

    c) What kinds of RAW MATERIALS do Farmers produce and/or have access to :

    * Gold - Rice , Cocoa ,Mangos, etc…

    d) Major Problems stopping small farmers from taking advantage of the possibility of turning your products into a profitable business : LACK OF TIME

    e) Solution - My Idea : Form an Independent Union Of Farmers . Having a Coop is great, but it’s only a way of further enriching the processors of our RAW MATERIALS.

    * How would this work ?

    1) Each Region would represent a chapter of this Independent Farmers Union

    2) Generally speaking, each farmer would retain all of their rights ; just as they had before they joined the Independent Farmers Union .

    3) The Independent Farmers Union would be finance collectively by individual members paying dues.

    4) These dues which would be used to set-up business ventures in each Independent Farmers Union's Region.

    Some Examples Of Businesses That could be set up

    * Chicken Processing Plant, and restaurants that would sell the chickens could be supplied right their in each Independent Farmers Union's Region.

    * Produce Markets

    * Dairies

    * Ice Cream Parlors (using fresh milk)

    * Fast Food and/or Restaurants - featuring meat from various farm animals

    * Supermarkets

    * Chocolate Processors – instead of giving your cocoa to companies like Cadbury’s. What do companies like DeBeers, Coca Cola,Cadbury’s and others have that entitles them to get rich off of our Natural wealth ? NOTHING.. We empower them by our economic laziness !!!

    5) The Independent Farmers Union's would need persons with expertise in areas concerning the setting up and running of these businesses on behalf of the Independent Farmers Union's.

    WE ARE MAKING HUNDREDS WHILE GIVING AWAY BILLIONS TO OUR ECONOMIC SLAVE MASTERS !!!

    THERE IS NO REASON WHY WE CAN'T TAKE CONTROL OF OUR OWN COUNTRY !

    - FEED YOURSELVES SUGGESTION -

    NEIGHBORHOOD COOP GREENHOUSES

    ANOTHER SUGGESTION IS FOR THOSE LIVING IN THE CITY TO POOL

    THEIR RESOURCES TOGETHER AND MAKE NEIGHBORHOOD COOP

    GREENHOUSES . HERE YOU CAN GROW SOME KIND OF FOODS AND NOT

    BE TOTALLY DEPENDENT ON GROCERY STORES.

    HERE’S SOME EXAMPLES OF WHAT BLACK AFRICANS HAVE DONE :

    BLACK AFRICAN INVENTORS AND THEIR INVENTIONS

    The type of Invention is capitalized (e.g. TRAFFIC SIGNAL, MOTOR, etc..)

    We Black Africans Can Be Self-Sufficient . Here are some major Black Africans who have had an impact on the world With their initiative These are INVENTORS .

    This Listing includes The Inventor’s Name, Their Invention and in some cases the date the invention was recognized and the invention’s U.S. patent number.

    * Sarah Boone - IRONING BOARD - April 26, 1892

    * John A. Burr - LAWN MOWER

    * Marie V. Brittan Brown - HOME SECURITY SYSTEM - Dec 2, 1969

    * Buridge & Marshman - TYPEWRITER

    * George Carruthers - X-RAY MACHINE

    * George Washington Carver - PEANUT BUTTER - PAINTS – PAINT STAINS – ETC

    * John Clark - TRACK ATHLETE TRAINER

    * W.A. Dietz - SHOE

    * Joseph Dickinson - PLAYER PIANO - ARM FOR RECORD PLAYER

    * P.B. Downing - POSTAL LETTER BOX

    * Charles R. Drew - BLOOD PLASMA STORAGE SYSTEM

    * T. Elkins - TOILET (COMMODE)

    * Robert Flemming Jr. - GUITAR

    * Cathleen McCoy Garrett SIREN - HORN LIGHT INDICATOR

    * George F. Grant - GOLF TEE

    * J. Gregory - MOTOR

    * Joanna Hardin - KEYBOARD STAND - Feb 23, 1993

    * Michael Harney - LANTERN

    * Solomon Harper - THERMO(HEATED) HAIR CURLERS

    * Augustus Jackson - ICE CREAM

    * B.F. Jackson - GAS BURNER

    * H.A. Jackson - KITCHEN TABLE

    * Ruane Jeter - DIGITAL TOASTER - April 14, 1987

    * Isaac R. Johnson - BICYCLE FRAME

    * John A. Johnson - WRENCH

    * Lonnie Johnson - SUPER SOAKER WATERGUN

    * P. Johnson - EYE PROTECTOR (GOGGLES)

    * W. Johnson - EGG BEATER

    * Frederick M. Jones - DEFROSTER - REFRIGERATION CONTROLS – AIR CONDITIONER

    * Jones & Long - BOTTLE CAPS

    * John H. Jordan - CLOTHES DRESSER

    * Mary B. Kenner - SANITARY BELT (TAMPONS) - May 15, 1956

    * Mary B. Kenner - SANITARY BELT (WATERPROOF) - April 14, 1959

    * Mary B. Kenner - BATHROOM TISSUE HOLDER - Nov 19, 1982

    * Mary B. Kenner - BACKWASHER ( BATHTUB OR SHOWER MOUNTED) - July 29,1987

    * Lewis Latimer & Nichols - ELECTIC LAMP

    * W.A. Lavalette - PRINTING PRESS

    * F.W. Leslie - ENVELOPE SEAL

    * Maurice W. Lee PRESSURE COOKER

    * A.L. Lewis - WINDOW CLEANER

    * John L. Love - PENCIL SHARPENER

    * Tony J. Marshall - FIRE EXTINGUISHER

    * Alexander Miles - ELEVATOR

    * Jan E. Matzeliger - SHOE LASTING MACHINE

    * W.A. Martin - LOCK

    * Garrett A. Morgan - GAS MASK - Traffic Signal

    * Lydia Newman - HAIR BRUSH - Nov 15, 1898

    * Alice H. Parker - HEATING FURNACE - Dec 23, 1919

    * J.F. Pickering - AIR SHIP (BLIMP)

    * Purdy & Sadgwar - FOLDING CHAIR

    * W.B. Purvis - FOUNTAIN PEN

    * L.P. Ray - DUST PAN

    * W.H. Richardson - BABY BUGGY

    * Walter Sammons - PRESSING COMB

    * G.T. Sampson - CLOTHES DRYER

    * Dewey Sanderson - URINALYSIS MACHINE

    * Ralph Sanderson - HYDRAULIC SHOCK ABSORBER

    * S.R. Scottron - CURTAIN ROD

    * Adolph Shamms - MULTI -STAGE ROCKET

    * .W. Smith - LAWN SPRINKLER

    * Richard B. Spikes - AUTOMATIC GEAR SHIFT

    * J. Standard - REFRIGERATOR

    * T.W. Stewart - MOP

    * Maxine Snowden - RAIN HAT - 1983

    * Theora Stephens - PRESSING & CURLING IRON

    * Rufus J. Weaver - STAIR -CLIMBING WHEELCHAIR

    * Paul E. Williams - HELICOPTER

    * J.B. Winters - FIRE ESCAPE LADDER

    * Granville T. Woods - Telephone System Apparatus Oct 11, 1887 – Patent # 371, 241

    * Granville T. Woods - Roller Coaster

    * Granville T. Woods - Auto Air Brake - June 10, 1902 - Patent # 701, 98

    * Granville T. Woods - Telegraph Transmission Devices - Dec 2, 1884 Patents # - 308, 816 (7)

    * Thanks to The Black Inventors Museum *

    * Address : P.O. Box 76128 - Los Angeles , Calif. (90076)

    * Phone (310) 859-4602)

    * Director : Ghanaian Mr. Hamza Salifa

    * Major Contributor of Information : SEESTAH Imahkus Nzinga Okofo

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