Princewill Ekwujuru
15 November 2009
A forum of Advertising Practitioners Council of Nigeria (APCON) forum has called on Federal Government to amend the Act establishing the council as this will help address conflicting laws and status i the sector.
APCON also advised that by 2010 all political advertisement should be issue -based. Mr. Ayo Owoborode, Chairman, Servewell Consulting Services, while delivering a paper titled APCON at 20 and beyond suggested it is now imperative that the Act establishing the council be amended to enable it address conflicting laws, statutes and bodies as well as the component structure of the APCON council.
His words, "this will position APCON for the more intensive and intricate challenges of the future." He however craved the indulgence of the Ministry of Information and Communications.
Owoborode further, said, " The key challenge for APCON to address are those laws that are in conflict with the APCON Act; those laws he described as legion, pointing them out as the Consumer Protection Council Act 1992, Food and Drugs Act cap 150 1976, National Agency for Food and Drug Administration and Control Act No 15, 1993, BOFIA Act 25 of 1991, National Broadcasting Commission Act 38, 1992.
Others he pointed out are Tobacco Smoking (Control) Act 20, 1991, National Tobacco Control Bill currently in the making in the National Assembly, Nigerian Television Authority Act CAP 329, Federal Radio Corporation of Nigeria Act 140 and the amended APCON Act 116 of 1993 which is a contradiction of Act 93 of 1992, all these he described as can be threatening now and the future to the survival of APCON.
On the other hand, the forum noted that politicians can eliminate thuggery, arson, rigging if they really mean well for the security and well -being of Nigerians.
"This time around , let professional advertising be comprehensively used by political parties , to cultivate party membership, to achieve party brand loyalty, to sell party programmes and ensure clean victories at elections. Owoborode also advocated for a National Policy on Advertising under the federal system , stressing that a national policy on advertising will encourage structures at the federal, State and local government levels of governments to effectively activate the use of advertising.
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