Kano — Promasidor Nigeria Limited, the makers of Cowbell, Top Tea and Onga Seasoning, has launched Amila Powdered Juice and Milksy Choco as part of the company's plan to satisfy the customers' need.

Speaking during the launch of the of the products in Kano, the Business Development Manager of the company, Mr Segun Koleosho said Promasidor introduced the new products in the state in order to meet the growing demand of people.

He said Amila Powdered Juice comes in two sizes of 7.5 grams and 45 grams, and has four different flavours of mango-apricot, orange, strawberry-banana and apple-pear.

He also revealed that the company had enlightened the public on their flagship product, Cowbell, saying the Cowbell Vitarich was fortified with many vitamins and minerals.

"Cowbell Vitarich has five key vitamins that were fortified in the 28 vitamins and minerals. We are enlightening our customers on the efficacy of the vitamins in the human body", he said.

According to him, the company merged the two different flavours in order to give their product a distinctive taste. "The logic behind the concept of merging the two flavours is to have unique taste that will stand us out", he said.

Mr Koleosho also noted that Kano was one of the key areas of the Promasidor's distribution channel.

"We see the need to have a kind of parley with our esteemed distributors and retailers because of the support we get from them. We need to reinforce our partnership with them and we need to tell them the value of our products", he said.