Harare — Industry and Commerce Minister Professor Welshman Ncube will today launch Zimbabwe's participation at the Expo 2010 Shanghai, China for the business community in Matabeleland.

The launch will help exchange of ideas on pertinent issues affecting industry and business in general with a view to mapping an amicable way forward to address issues of the Zimbabwean economy. In a statement, the Ministry of Industry and Commerce said the launch was a follow up to one that was done in Harare last month.

Zimbabwe will join other countries and international organisations from the global village. Zimbabwe will showcase what it has to offer to the international arena with a view of building a better promoting business and building national image.