Nigerian Idol is the Real Deal

25 June 2010

For entertainment enthusiasts, and millions of talented but opportunity-challenged acts spread across the country, the next few weeks promises to be interesting, as the world's biggest music talent show Idols comes to Nigeria. Optima Media Group (OMG), one of Africa's biggest production companies, announced this week it has secured the right to produce Idol in Nigeria and across sub-Saharan Africa.

'We're starting with 'Nigerian Idol', obviously because Nigeria has the biggest market for us, and the Nigerian music industry is the biggest, and most promising on the continent right now' Chichi Nwoko, a spokesperson for OMG told journalists in Lagos early this week.

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