In spite of information and communication technology (ICT), writing remains the key to public relations practice nationally and internationally. Hence the practice of public relations distinguishes professional communicators from amateurs.
It is true to say that all of us know how to write and speak better than our colleagues. In essence, communication that is effective writing and speaking is the last of the practice of public relations. Furthermore, it means that the ability to write easily, coherently, and quickly distinguishes professional public relations practitioner from others in organizations.
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