The 2010 Gary Player Invitational, presented by Coca-Cola, will use the event management and public relations services of Matchworld.

The company, appointed by Black Knight International, owners of South Africa's premiere charity golf event, will manage this year's event at The Links at Fancourt in George, Western Cape, from 18-21 November 2010.

Matchworld will provide strategic guidance and communications, full event management and function co-ordination for off-course activities, sponsor liaison and leveraging where required and partner liaison as part of its remit.

"As part of Primedia Sport, the company has access to some of the country's top radio stations, personalities and media representatives. We believe that this offers immense value to our clients who benefit from our relationships," says Billy Lascaris, Matchworld director.