Tanzania Daily News (Dar es Salaam)

6 January 2011

Tanzania: 'Bongo Movies' Now Seek Great Lakes Market

A LOCAL based film distribution company Steps Entertainment, is planning to open a branch in Kigali, Rwanda, to facilitate easy distribution of Tanzanian films within the Great Lakes region.

The company's Marketing Manager Simbiso Machine told journalists yesterday that they have realized that there was a great demand for Tanzanian movies in the region, especially in The Democratic Republic of Congo (DRC), Rwanda and Burundi.

Simbiso said their recent tour of the countries enlightened them that the market needed to be supplied with enough legal CDs as opposed to the pirated ones that she said, were currently flooding that market and as a result depriving Tanzanian artistes the otherwise good money from their work.

"We'll open a branch in Kigali, where we'll distribute legal CDs at reasonable price. We believe this will help to somewhat curb pirated copies from continuing to be sold in the market.

It will also help to spread Tanzanian culture to the rest of the Great Lakes countries and in so doing, promote our language- Kiswahili," she said.

She said, in their tour that also included top local film stars such as Steven Kanumba, Ray and Aunt Ezekiel , they established that business persons from these countries come to Dar es Salaam and buy several copies of CDs at 2000/- each and later they duplicate the copies, which they sell at 5 US dollars (about 7000/-) per copy.

In another development, Steps Entertainment has rewarded 'This is It' film after clinching one of the two slots to participate in the Panafrican Film and Television Festival of Ouagadougou (FESPACO) next month.

The company also rewarded young actor Hanifa Daudi popularly known as Jennifer, after she scooped the best artist award from the same movie. In 'This is it', it tells a story of a child who is a witch and her impact on the family.

'This is it' and 'Huba' clinched final spots to represent the country in Ouagadougou, Burkina Faso after excelling in the just concluded Mini Zanzibar International Film Festival (ZIFF) in Zanzibar.

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