11 January 2011

Sierra Leone: Six Airtel Promo Winners Return From Man Utd Vs Liverpool Match

Freetown — Leading global telecommunications services provider airtel has announced six winners of the just concluded 'Feel Free' promotion, attended last Sunday's FA Cup third round tie match between Man Utd and Liverpool held at the Old Trafford.

A total of six airtel consumers from Madagascar, Malawi and Sierra Leone were on a conducted tour of Manchester United's museum and the Old Trafford stadium, which is commonly referred to as the 'Theatre of Dreams'. Thereafter, the winners watched the match between two of the English Premier League top teams courtesy of Manchester United.

The six consumers emerged winners after a rigorous selection process by judges based on their creativity on the messages sent as requested in the promotion. The winners are: Lovatiana Andriamboavonjy, Amintsoa Miha Razafimanantsoa, Levi Ng'anjo, Grace Nyirenda Ng'anjo, Foday Sidi Kajue and Aminata Sesay.

Andre Beyers, airtel chief marketing officer commented: "Our partnership with Manchester United is an important amplifier of our vision, to work together as one team to provide platforms that can inspire individual consumers and communities in our markets. This promotion provided an opportunity for our customers to experience a big match atmosphere during one of the world's coveted soccer competition".

He added: "The partnership also significantly enhances our global profile since the club has a huge fan base throughout the world and an equal strong following among football fans throughout Africa."

The 'Feel Free' promotion entailed a submission that showed the best meaning of freedom as put across by a consumer of mobile services. The messages centered on reality, humour, intelligence and overall general creativity.

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