Clothing and household goods retailer Deacons Kenya has secured the franchise to sell children products from Dubai-based Baby Shop stores as it seeks to tap into a swelling middle class with growing disposable incomes.
Deacons will open two shops at Nakumatt Junction and Sarit Centre next month as it seeks to diversify its business further to include baby accessories that have been the domain of informal dealers trading along Nairobi's Biashara street.
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