South Africa: Visi and Pendoring Take Pride in Afirkaans

Afrikaans is dear to VISI's heart, particularly because the magazine was initially established in the language. The exemplary use of Afrikaans is important to both Pendoring and VISI, as is the promotion of creativity, humour and distinctive expressions that are unique to Afrikaans.

"VISI is proud as punch of its Afrikaans roots. It is the language in which this unique décor, design and architecture magazine saw the light 13 years ago and is still one of only a few glossy magazines available in the Afrikaans market," says editor Jacquie Myburgh Chemaly. "Claiming its stake in the current dynamic and competitive media environment, we remain resolute that VISI should continue reflecting its Afrikaans identity and to join forces with our advertising partners to offer Afrikaans speakers the most innovative content possible."

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