The results of South Africa's most comprehensive marketing research study into the consumer behaviour of the country's top earners are soon to be released.
In the largest research survey of 'top-end' consumers ever undertaken, the UCT Unilever Institute of Strategic Marketing and their research partners investigated the consumer behaviour of well-heeled South Africans earning a monthly amount of R30 000 or more - a group which is responsible for 50% of all taxable income.
...
AllAfrica Subscription Content
You must be an allAfrica.com subscriber for full access to certain content.
You have selected an article from the AllAfrica archive, which requires a subscription. You can subscribe by visiting our subscription page. Or for more information about becoming a subscriber, you can read our subscription and contribution overview.
For information about our premium subscription services:
You can also freely access - without a subscription - hundreds of today's top Africa stories and thousands of recent news articles from our home page »
Already a subscriber? Sign in for full access to article