South Africa: UCT Unilever Launches Massive Study Into 'Top End' Consumers

The results of South Africa's most comprehensive marketing research study into the consumer behaviour of the country's top earners are soon to be released.

In the largest research survey of 'top-end' consumers ever undertaken, the UCT Unilever Institute of Strategic Marketing and their research partners investigated the consumer behaviour of well-heeled South Africans earning a monthly amount of R30 000 or more - a group which is responsible for 50% of all taxable income.

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