Some Zimbabwean retailers never learn. And some consumers are difficult to educate. A temporary shortage of cement following a fault at the country's largest cement factory gave some shopkeepers who had stocks the opportunity to gouge their customers and push the profit margin into the upper atmosphere.
A 50kg bag that should sell for between US$12,50 and US$13 suddenly was on sale for well over US$20 with those shopkeepers doing this appalling profiteering not even blushing.
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