Over the years, the media have become reliable sources of information on events and happenings from far and near. Agenda setting scholars corroborate the fact that our dependence on the media for news and information has shaped and reinforced our perceptions of the world around us.
The mass media continue to set the news agenda for dominant events, issues and policies that subsequently become popular in our social discourse. The journalist carries the onerous responsibility of interpreting our sometimes unintelligible world in a manner that provides some sanity and direction.
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