South Africa: Video Hasn't Killed the Radio Star

A study done in the UK called 'Media and the Mood of the Nation', which used heart monitors to measure response alongside qualitative and quantitative research, found that people who regularly listened to the radio were happier and had more energy than those who did not.

Ilsa Grabe, business unit head at media agency Carat, says video has definitely not killed radio's star as predicted in a pop song some years ago. On the contrary consumers are turning to radio as a "lifestyle support system, to help them feel better as they go about their daily lives," she says.

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