South Africa: New Branding for Versus

Following consumer research and consultation with industry experts and trade partners, Versus wines launches a refreshed, more colourful look this month, portraying the brand with lighter, brighter colours that make it more visually striking at point of purchase.

Chris O'Shea, executive director for sales and marketing at the company of wine people, explains, "Our consumers consider the clean, classic diamond logo to be iconic for the brand, so this remains but it has also been enhanced to be bolder and more visible on the label.

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