Africa: Mobile Media - How to Get Your Content to Your Audience

Tunis — Mobile is often seen as the medium for Africa - the personal, portable devices are more numerous on the continent than traditional desktop computers.

A plenary discussion on the first day of the 2011 African Media Leaders Forum centred on the potential this mobile technology has to disrupt traditional distribution models for media content, and how media organisations can make use of this medium to reach their audience.

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