Africa holds unlimited potential for brands that value the power of strategic mobile marketing: With its 620 million mobile connections, Africa surpassed Latin America in September this year to become the second largest mobile market after Asia Pacific. I recently attended the ad:tech New York Digital Marketing Conference and here are some insights from the global event and how local marketers can apply them to Africa's rapidly growing mobile audience.
The recurring theme of the ad:tech event was undoubtedly the focus on the potential presented by the rise of so-called SoLoMo marketing - the acronym for Social, Local & Mobile marketing. This takes advantage of the ability to reach a clearly identified and connected demographic in a manner that few other marketing channels can match.
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