The word 'risk' is a dreaded one. Whenever this word is alluded to, quite often it is hardly in the affirmative. You are therefore likely to have overheard such phrases as 'I don't want to risk' or 'let's play it safe' in many business conversations. As much as the word draws reservation especially in these tough economic times, many money coaches say that it is a prerequisite to financial success.
Risk takers
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