South Africa: 2012 Trends -Social Media Marketing and the Youth

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The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".

These trends are derived through an analysis of the different trends and insights obtained by Brandedyouth from our several Youth Psyche Studies. These were conducted during the course of 2011 and looked at the use of social media among youth in South Africa.

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