Biz-Community (Cape Town)

29 February 2012

South Africa: MTN Ready for Design Indaba

Telecommunications company looks forward to first year sponsorship with the creative industry's flagship conference and expo.

South Africa's leading telecommunications provider, MTN, is ready and geared up for its first appearance at the Design Indaba as a sponsor of the creative industry's much anticipated annual conference and expo taking place at the Cape Town International Convention Centre (CTICC) from 28 February to March 4th.

"It is an honour and privilege to be part of Design Indaba which has a rich history that spans back to 1995," says Serame Taukobong, Chief Marketing Officer at MTN SA. "As a brand that is connected to its people, MTN supports various sponsorship properties that showcase the very best in local talent across music, sport and education to name but a few. Design Indaba recognises and celebrates local creative work across all fields and therefore is a perfect platform for us to be a part of."

MTN will kick start their Design Indaba experience with a network function for speakers, sponsors and guests later today. Serame Taukobong, Chief Marketing Officer at MTN SA will deliver the opening address for the 2012 Design Indaba on Wednesday, 29 February at 9am. The welcome address will also be simulcast to young designers who will be situated in a remote room at the CTICC.

Design Indaba has joined forces with US-based Common to bring the Common Pitch to the 2012 conference. Common Pitch focuses on driving positive change by encouraging social entrepreneurship and connects entrepreneurs, designers and creatives to accelerate socially beneficial businesses and ideas using the power of rule-breaking innovation. People from all over the world are invited to make video's on how they intend to affect positive change with Africa as the beneficiary of the proposed ideas. Taukobong is part of the judging panel that will select the winning candidate who will receive a grant to fund his/her idea on Wednesday, 29 February 2011.

"MTN has cast Y'ello blocks all over the venue and invite all designers and creatives to take time to scribble down their personal philosophy, insight or wisdom on creativity," adds Taukobong. "We also have the MTN Expo Stand which is a platform for people to immortalise their most creative thoughts and expression and would are excited about hosting the scores of delegates attending Design Indaba," he concludes.

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