THE buzz surrounding the start of Big Brother Africa has rocketed up more than a few notches with the news that Grammy-nominated rapper J Cole will perform at the opening of the show.
Yes Namibian fans, you heard correctly! J Cole.
MultiChoice made the grand announcement on Monday, along with the news that this year's show will be called Big Brother STARGAME.
When it comes to high-octane music, MultiChoice set the bar high last year, bringing in Busta Rhymes as the headline act at the opening of BBA Amplified.
As many music fans will know, J Cole hails from Jay-Z's Roc Nation stable and is regarded as one of the hottest new acts around.
His first album 'Cole World: The Sideline Story', released in September last year, debuted at number one on the US Billboard 200, Top R&B Albums and Top Rap Albums chart, selling more than 217 000 in its first week.
It also saw him receive a nomination for Best New Artist at the 54th Grammy Awards
The rapper, who is also a producer, has already collaborated with some of the foremost entertainers in the music industry, including Jay-Z, Beyonce, Trey Songz, Missy Elliot and Drake.
J Cole's peformance at the BBA launch in Johannesburg on May 6 will mark his first performance on an African stage.
M-Net Africa Managing Director Biola Alabi said it was fitting that the rap star would perform at what is being described as "the glam series".
Referring to the show's STAR-themed name, Alabi said: "The show is built on the idea that, given the chance, anyone can be a star, anyone can find themselves shot to stardom. So this year, we're honoring this essential element of the show directly in the title, putting the concept of rising stars and dreams of stardom right at the front of what is a challenging, fun, dramatic game."
She noted that one of the main reasons for the success of Big Brother in Africa is that it creates its own stars.
This year's show will once again be headline-sponsored by Coca-Cola and will, of course, be screened 24/7 on DStv channel 198.
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