Nigeria: Lack Lustre Campaigns Are Bane of Advertising

18 March 2012

The Nigerian advertising terrain is currently undergoing a serious setback as a result of unethical practices and poor creative works, which is making it difficult for ad copies from the market to compete on the global stage, Raheem Akingbolu reports

If anything is causing concern for practitioners in the advertising sector, it is the fact that consumers are getting bored with communications material being churned out of the market. As things are, it is obvious that ad practitioners are either, not aware of the sophistication of consumers or deliberately ignore it. That this is happening at a time brands out of Nigeria are gradually squaring up with the competition and major players in the global market, makes the issue worrisome.

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