Heritage (Monrovia)

9 April 2012

Liberia: LTA Alerts Telecommunications Consumers On Key Issue

The Public and Consumers Affairs Department of the Liberia Telecommunications Authority (LTA) is alerting telecommunications consumers to the potential for deceptive advertising and promos on the part of some telecommunications service providers in the country.

In a press release issued in Monrovia, the Department urges consumers to always endeavor to properly understand the Terms and Conditions of such promotional messages from telecommunications service providers, so that they are in better positions to make informed choices about the products and services offered by the service providers concern.

The department is emphasizing this point in order to ensure that consumers get value for money they spend on telecommunications products and services and not allow themselves to be cajoled by some service providers out to mislead them.

The LTA Public and Consumer Affairs Department is encouraging consumers to engage their service providers on any matter that they do not understand with a view to getting a better appreciation of the issue, and to engage service providers as the first point of contact in resolving misunderstanding and disputes regarding telecommunications products and services being offered by service providers. In the event they do not get satisfactory responses from service providers, they can then contact the Public and Consumer Affairs department of the LTA to register their complaints.

The department wishes to remind all service providers that the LTA will at no time tolerate deceptive information intended to mislead telecommunications consumers. The department is therefore urging service providers to desist from misleading Consumers through false or deceptive advertising; and inadequate and confusing information regarding their services and products. See page 3 for full text of the LTA press release.

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