Amidst intensive advertisements by various communication service providers in the country, the Liberia Telecommunication Authority (LTA) Public and Consumers Affairs Department has issued a stern warning against deceptive advertising that could cajole and mislead consumers.
A release quoting LTA Public and Consumers Service Affairs Department has alerted telecommunication consumers of deceptive advertising and promos by some service providers in the country, though not being specific.
It urged consumers to always endeavor to properly understand the terms and conditions of such promotional messages from telecommunications service providers in order to be in better positions to make informed choices about the products and services being offered.
The LTA Public and Consumer Affairs Department has encouraged consumers to engage their service providers on any matter that they do not understand with a view of getting a better appreciation of the issue.
The statement further said consumers should engage their service providers as the first point of contact in resolving misunderstanding and disputes regarding telecommunications products and services being offered.
"In the event they do not get satisfactory responses from service providers, they can then contact the Public and Consumer Affairs department of the LTA to register their complaints," the release said.
In the same vein, the department has reminded all service providers that the LTA will at no time tolerate deceptive information intended to mislead telecommunications consumers.
The department warned service providers to desist from misleading consumers through false or deceptive advertising and inadequate and confusing information regarding services and products being offered.
Meanwhile, the LTA has instructed telecom service providers in the country, including mobile phone companies, to regularly publish their respective tariffs on their websites and in the local media for the benefit of the public.