Africa and specifically sub-Saharan Africa is currently experiencing massive internet expansion with an internet growth rate of 2 500% recorded between 2000 and 2011. This immense increase in internet usage is mostly due to the growing numbers of mobile and smart phone users who are introduced to the web via their cell phones and because of this burst of connectivity more and more Africans enter the world of online, more join social networks and use them to connect to the world and people around them.
In order to tap into this particular user network, companies and brands will need to understand how the habits and characteristics of this market will dictate what kind of social media strategies they utilise.
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