Kenya: Digital Media the Way to Go, Report Says

Nairobi, Kenya — Digital media is seeing exponential growth in Kenya as traditional media such as print and television struggle to earn advertisement revenues, forcing them to rebrand and relocate their business into digital form to remain relevant.

Despite this shift to digital, many companies are still relying on traditional methods of advertising, as only two percent of the $550 million (Sh45,704,999,160)spent across the three major countries in East Africa for advertising last year, was spent on the digital media platform.

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