Biz-Community (Cape Town)

23 April 2012

South Africa: Kulula Launches 'Fourth Wife Flies Free' Offer

kulula has reached out to SA's larger families to get helping hand into the skies with a uniquely South African offer - ideally suited to those guys who reckon one wife is not enough.

South Africa's low-fare airline kulula.com has achieved yet another world first with the launch of a discount for families with multiple wives. The offer is a uniquely South African response to pressures faced by larger families during these turbulent financial times. Inspired by regular VIP travellers with sizeable spousal entourages, the offer is open to all fourth wives when the family travels together on the Joburg to Cape Town route.

The offer was launched this past weekend with a nationwide campaign in newspapers and online. Whether it's for the honeymoon or not, the happy quintet can fly three and get one for free until the end of April 2012.

"kulula.com is constantly seeking to innovate and find ways to help South Africans zip around the South African skies for less. We believe that a family that flies together, stays together, so lending a helping hand with a free flight for fourth wives is a great way to bring (often needed) harmony to bigger households" says Heidi Brauer, executive manager: group marketing kulula.com.

The husband and wives will qualify for a refund on the fourth wife's ticket upon the presentation of a sworn affidavit and ID documents at a kulula.com customer service desk before departure.

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