10 May 2012

South Africa: How Social Business Is Creating Changes

Social media occupies an important part in the internet marketing initiatives of any organisation. Social networking platforms support SEO, bring in more traffic for an organisation's website and also work as a platform for interaction and customer feedback over the web. Despite all this, the fact remains that more can be done to capitalise on the power of interaction in the virtual space by employees among themselves and also with the clients.

Integration of social networking business processes allow organisations to leverage the power of collaboration and communication in the virtual space for bringing in innovation and make processes more efficient. An effective implementation can have a significant impact on not only the manner in which you conduct your business but also on productivity and ease of collaboration by removing bottlenecks. Here is how this will come about.

1. Better collaboration among employees

Social networking platforms allow organisations to create a platform for interaction with consumers but for improved work efficiency, streamlined work processes and efficiency in business process as a whole, it is the employees that need your attention. Provide a platform for ease of interaction among employees. Remove all bottlenecks for effective and seamless collaboration irrespective of the geographical location of members of a team working on a project.

2. Means of reaching out to the target audience through in-house experts

The expertise of your best employees need not remain confined to the workplace. Make the most of it. Create platforms for them to give people in general an inkling of the kind of people that build the backbone of your workforce. Let your company's talent build the brand equity for you. Enable this through social media integration. Do not relegate such activities to a low priority. Take social media integration in your business as an important constituent of it.

3. Avenue for employee engagement

Customer engagement is important but so is employee engagement. It is your workforce that makes the organisation. Give them a platform to share their concerns. Attend to the issues raised by prioritising important issues.

4. Platform for exchange of ideas

New ideas are important for an organisation to grow. Innovation comes about only with path-breaking ideas. Provide a platform that makes it easier for employees to share their ideas. Encourage and appreciate work that seeks to revolutionise the manner in which you go about your business. Build a spirit of innovation and team work in your organisation.

5. An improved work environment for employees

Build a platform for ease of communication and collaboration. Lay emphasis on employee engagement. Create an atmosphere conducive to enhanced productivity levels and increased job satisfaction.

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