Daily Trust (Abuja)

13 May 2012

Nigeria: Nation's Tour - Arsenal Partners Malta Guinness

Guinness Nigeria Plc has announced that Arsenal Football Club has chosen Malta Guinness to be the Official Malt Drink of the club in Nigeria for the next three years.

As part of the partnership, new Malta Guinness Low Sugar will be the Official Malt Drink of the Arsenal FC tour in Nigeria from August this year.

Managing Director of Guinness Nigeria Plc, Devlin Hainsworth revealed during the weekend that Malta Guinness was proud to partner with Arsenal FC in Nigeria, adding that the new Malta Guinness Low Sugar would be the Official Malt Drink for Arsenal's Tour.

He said "Arsenal's great history and exciting style of play is set to energise and inspire Nigerians when they tour here in August whether they be fans of the club, fans of football or simply fans of the good things in life."

"We look forward to giving them a great reception on their first ever visit to Nigeria and also show them the passion we have for our football as well as the vitality and energy of Nigeria and its people," Hainsworth said.

The Gunners' will be playing their first ever game on Nigerian soil at the 60,000 capacity Abuja National Stadium on Sunday, August 5.

Guinness to help connect with fans

Arsenal's Head of Global Partnerships, Vinai Venkatesham, said: "We have a huge following in Africa, and Nigeria in particular. We are looking forward to working with Malta Guinness and Guinness Nigeria to connect with our many millions of fans in the region during the tour and beyond."

As part of the tour, Malta Guinness and Arsenal FC will be providing malt drink lovers across the country with a variety of opportunities to interact and get involved.

Hainsworth also spoke on the new product saying: "We know that an increasing number of people in Nigeria are becoming more conscious of their health and want the same top of the world goodness of their favourite malt drink, Malta Guinness, but with a lower sugar content."

He said: "We are delighted to be able to offer new Malta Guinness Low Sugar to meet their demands."

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