This Day (Lagos)

Nigeria: 'We Are Committed to Market Growth in Africa'

The President and Chief Executive Officer, Hewlett Packard, Mrs. Meg Whitman, has said the company would not relent in its actions to increase the growth and market share of its products in the emerging markets across the globe. She particularly mentioned Nigeria, Kenya and South Africa.

Whitman, who spoke to THISDAY, at the 2012 Global Influencer Summit, held in Shanghai Expo Centre, China, said HP would continue to strategies, in order to remain the first in sub-Saharan Africa in general, and the Nigerian market in particular.

The summit came to an end with promises of more innovative products, which would drive comfortability and user experience for the Nigerian consumer, as well as growth in the market for HP.

She said, "By combining our printing and personal systems hardware, we hope to help all our consumers operate infrastructure at low cost and achieve maximum agility in their operations.

"Innovation for HP aims to deliver the best possible experience for its customers, and our company made a great move to merge its print and personal systems business model together in order to save its consumers from various technology complexities," she added.

According to her, this merger would enable the company organise and develop a much sophisticated market across the globe, by unifying design and brand management to bring inter-operability between HP devices.

Whitman added that through personal computers, HP creates and consumes digital information. She said HP will continue to launch more 'surprise firsts' from time to time, in order to keep consumers abreast of new technology.

On the other hand, she said printing brings content we care about to an analogue form, and must be preserved. "By combining these printing and personal systems, hardware helps consumers operate infrastructure at a low cost and achieve maximum agility," she said.

Also speaking at the closing ceremony of the summit, the Executive Vice President, Intel China, Mr. Sean Maloney, said PC challenge was to meet the end user experience in mobility.

"Two weeks ago Intel launched quad core third generation for PCs with first 22mm transistors and Tri Gate Processors which delivers great performance improvements for mobile computing in HP devices.

"In addition it is embedded with great graphics spectrum and Support dx11 which throws 2x fast media per second, the chip sets are also power efficient. The third generation processor chip sets will push Windows 8, in HP products that will start to be shipped in October 2012 for example on features like the touch-screen product", he added.

The Executive Vice President Printing and Personal systems, Mr. Todd Bradley, added that HP scale and size allows the company to different at every point of a product change by focusing on mobility and connectivity that enable customers work and communicate together.

A distinguished technologist, Mr John Apostolopoulos, who is also the director of the Mobile and Immersive Experience Lab (MIX Lab), in HP Labs, and directs about 75 researchers in Palo Alto, USA, Bangalore, India, and Bristol, England, said the goals of the MIX Lab are to create compelling networked media experiences that fundamentally change how people communicate, collaborate, socialise and entertain.

"HP is creating a computing future with the memristor which will revolutionise storage in personal computers. The memristor which was the 4th missing fundamental element of HP storage circuit will replace the flash drives, DRAMs and the hard drives," he said.

Apostolopoulos added that apart from the memristor, HP will also change the future of its device display panels. "Traditional displays are made of glass, they are fragile and heavy. HP future displays will be made from self-aligned imprint lithography features; they will be light weight, thin robust, and have a novel form factor.

"Users will have a different way in how they consume content in their devices, with economic curved and wearable displays," he said.

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