South Africa: Community TV - Adspend to the Rescue

Community TV stations have turned the corner. Not only are they attracting large audiences, they are winning with advertisers.

After a difficult few years Cape Town TV (CTV) has grown its audience to 1,5m viewers a month and started signing up advertisers. It already carries adverts for car maker Tata and says it is close to reaching a deal with several large retail chains.

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