Biz-Community (Cape Town)

15 May 2012

South Africa: So Interactive Adds Extra Topping to Perfect Foods

The recent unveiling of the all-new, all mouth-watering Pizza Perfect website, www.pizzaperfect.co.za, is an online reveal to be hailed as something of a trio triumph by Digital Media Design Agency, So Interactive. This said, for the Agency having also launched, simultaneously, the websites of Pizza Perfect's sister brands, Burger Perfect and Chickin Tyme.

While all three sites come with their own unique flavour, they each house one thing in common: wholesome user interactivity. Each site has been creatively crafted to provide a sensory experience for the user. The fresh, crisp design and compelling food photography captures the taste-buds of already loyal and potential customers.

Specifically, the new Pizza Perfect website engages the user effortlessly, with its clutter-less interface and ease of navigation. The use of simplified sub-menus helps to create a fast click-through process. This makes browsing the site less of a hassle and more of a pleasure.

So Interactive Digital Media Creations defines this seamless type of user experience as the "sell" factor of any online campaign. "We built pizzaperfect.co.za with a fast-find strategy in mind, using Javascript technologies to ensure quick navigation. We wanted pizza lovers to pinpoint their cravings in just three simple steps: 1) click to find; 2) scroll to choose and 3) contact us, to order. This has been very effective," explains Darren Mansour, Managing Member of So Interactive Digital Media Creations.

So Interactive has effectively implemented this approach across all the "Perfect" sites, with the exception of the Chickin Tyme brand, standing slightly left of its brand siblings. Chickin Tyme promotes a balanced nutritional menu, as a healthier alternative to fast food on the run. Here, So Interactive Digital Media Creations was strategic in ensuring that the design of www.chickintyme.co.za was similarly balanced, between creative execution and the business objectives of their client.

While the site is spilling over with colourful helpings of flame grilled chicken, in a variety of different flavours, the nutritional value behind the brand has not been compromised. Online customers are frequently made aware that Chickin Tyme supports a wholesome lifestyle in the preparation and packaging of their food. For more info on this healthy fast-food alternative visit www.chickintyme.co.za.

Across the dashboard, So Interactive has put their best foot forward, with the necessary integration of Social Media options. Customers can now select to interact with their favourite "Perfect" food brand, by means of Facebook and Twitter as well as a newsletter subscription option.

"We are pleased with the results thus far," says Mansour, "and we aim to continue satisfying our client, and their customers, by remaining progressive in the market."

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