South Africa: Green At Heart - Making an Impact By Treading Lightly

opinion

We've all heard the phrase 'going green', and some of us might even have adopted the basic principles in our homes or at work, but how many of us truly understand what 'green eventing' is? Why is it even important? Let's take a look...

Most corporates use events as a form of brand communication - either to create awareness about their product or service, or to thank existing clients for their business. Then, you also have large-scale events, such as those in the entertainment industry. Despite their good intentions, events can also impact negatively on the environment through the reckless use of resources. Did you know that every product and service related to an event will impact on the carbon footprint of the event?

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