The Rwanda Development Board (RDB) has launched an awareness campaign to raise the participation of local communities in the forthcoming Gorilla naming ceremony ('Kwita Izina') slated for June 16, 2012 in Musanze district in the northern province of Rwanda.
Rica Rwigamba, the Head of Tourism and Conservation at RDB said that the aim is to rally for support and create more awareness about the annual event among the communities, so as to as have many local people participate and own the event.
Some of the activities have involved children participating in a race for fun in Musanze district and bicycle races from Kigali to Rubavu district, which borders with Musanze in the western province.
Rwigamba noted that the involvement of youth and children will ensure a young generation that values aspects of tourism and environmental conservation in Rwanda.
Alexis Muhayimana, one of the youths who participated in the race observed that the annual naming of young born gorillas is a very unique and important occasion that deserves enough attention from Rwandans.
"I imagine that there is some revenue which is registered after successfully conducting this day. It is therefore our responsibility to make the world know more about it," he said.
Over Rwf1.4 billion was spent during the past 8 years in support of community based projects like the provision of clean water, sanitation, schools and other social amenities and over 220 projects financed.
According to the statement, the annual disbursement grew from an initial Rwf 41 million in 2005 to Rwf 256 million this year, as arrivals to Rwanda grew to 908,000 visitors in 2011, generating estimated gross revenue of $252 million.