Before we move any further there is something that must be said, and it's this: The presentation from Gary Leih is perhaps mainly of interest to those within the marketing and advertising industry. However, in whatever sector of business you happen to be, digital will be a part of what you do, so it's as well to read Leih's views on the subject.
Leih is now the co-founder of OFyt, he started his career at Ogilvy SA and worked his way up the ladder and eventually became the group managing director of Ogilvy SA. Along the way he also co-founded the White House (rated one of the hottest shops in SA in the '80s) the company was eventually acquired by DDB, and Public Image in Australia, this was then acquired by TBWA. Recently Leih was the CEO of Ogilvy UK, he was also president of the European Advertising Association.
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