21 June 2012

Tunisia: Devising Tourism Promotion Strategy in North-Western Tunisia

Jendouba — A strategy to promote tourism in the north-western region of the country, notably in Tabarka, and to overcome repercussions of the Revolution is being devised, Tourism Minister Elyes Fakhfakh said.

Taking the floor at a working session held Wednesday in Tabarka with the sector's professionals and a delegation of Algerian tourism officials, the Minister pointed out that, in the aftermath of the Revolution, tourism activity in Tunisia dropped by 45%.

He underscored the importance of energising the sector as far as its marketing, diversification of its products and consolidation of basic infrastructure are concerned, and the re-opening of three hotel units in the region.

The Minister also specified that the strategy aims at ensuring the best conditions of entry and stay for the Algerian tourists, in collaboration with the Algerian authorities.

For their part, the Algerian officials announced that a Tunisian-Algerian co-operation programme in the tourism sector is being worked out with a view to encouraging joint investments to increase tourist flow from both countries, organising e promotion campaigns for tourist products in the two countries and examining the possibility to market a Tunisian-Algerian tourist product in Europe.

Tourism professionals called, on the occasion, for granting incentives to tour operators and travel agencies, fitting out the border roads, vitalising airport activity in the region and re-activating the jazz festival.

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