22 June 2012

East Africa: More Exhibitors Set Sights On DITF

The Dar es Salaam International Trade Fair (DITF) continues to gain ground among East African Community member states as Rwanda acquires 400 square meters of land for exhibition, at the annual show.

The Tanzania Trade Development Authority (TanTrade) Acting Director General, Mr Samuel Mvingira, told journalists in a joint press conference with Vodacom Tanzania that it was clear that Rwanda had effectively sensitized its business community.

"As we speak, preparations for the 36th trade fair are progressing smoothly and we have 11 countries that have confirmed their participation, with Rwanda and China coming up very strongly," he said. The countries that have confirmed participation include China, Rwanda, Kenya, Mozambique, Pakistan, Sudan, Syria and India among others.

Mr Mvingira revealed that during this year's trade fair, there will be 435 foreign companies taking part, over 1500 local companies and 64 government institutions. This year, Vodacom has entered into partnership with Tan- Trade, organisers of DITF as the official communication sponsor during the fair that attracts over 350,000 visitors.

Vodacom Head of Corporate Communications and Public Relations, Ms Joseline Kamuhanda, said that Vodacom will be conducting pre, during and post media coverage activities throughout the 10-day fair that kicks off on June 28 - July 8, 2012. "This partnership comes at a time when communication has become a critical part of the average Tanzanian's post Ujamaa life.

Tanzanians are using cellular phones as a means of sharing ideas (both personal and professional), feelings and bonding," she said. Ms Kamuhanda said that though they had different budgets with different media partners, Vodacom Tanzania had a 50m/- plus budget for the sponsorship.

She said that the company intends to bring their product MPESA, the money transfer service on board at the trade fair as it has become a basic need to the common Tanzanian for it offers numerous services including bill payment, transferring cash from one person to another.

DITF, popularly dubbed as Saba Saba, is the international trade fair organised and held in Tanzania and regulated according to the international trade standards set by the Global Association of the Exhibition Industry and the organiser sets the Terms of Participation applicable during the fair.

During the past 36 years, DITF has been a leading trade fair and most significant trade marketing activity for Tanzania, East, Southern Africa and the world at large, where countries, international companies, government ministries and departments, local companies and Small and Medium Enterprises have been increasing.

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