Background
We are currently looking at the innovation process. In the previous article I went into more detail for each of the process steps, explaining what each step entails and how it links to the other steps. The innovation process starts with defining the challenge, where the organisation defines the issue where ideas are required. Although this sounds trivial, because you will instinctively know where the problem usually lies, this is a very important step. The way you phrase a problem will lead you down the path of a particular thought process. This, in turn will lead to a particular solution. How you ask the question will impact the manner in which you innovate.
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