Vanguard (Lagos)

3 July 2012

Nigeria: BMW 3 Series Sets Benchmark in Space, Power, Comfort

The new BMW 3 Series Sedan is designed to maintain its position as segment leader. It has the typical superior performance of a BMW while being highly efficient. It offers state-of-the-art technology and innovative features which are unique in the competitive environment."

This was how Dr. Cosmas Maduka, the President/CEO of Coscharis Group described the new BMW 3 Series during the launch of the sixth generation BMW 3 Series at the Oceanview Restaurants, Victoria Island, Lagos.

The all-new BMW 3 Series has grown bigger in length and width, with its wide track increasing at the front and rear by 37mm and 47mm respectively. Also, the car's length increased by 93mm and the augmented wheelbase by 50mm. This has resulted in the 3 Series noticeable increase in interior space, especially for the rear passengers.

Available in three trim levels, sportline, luxury line and modern line, the 3 Series Sedan maintains its position as the world's best-selling premium car, setting new benchmarks in terms of sporting prowess, elegance and comfort. With the new face, flat headlights reaching along as far as the BWM kidney grille, the all-new 3 Series looks prettier than ever. It has curves in the appreciate places, giving it a sporty look.

The engine range in the new 3 Series ranges from 1.8 to 3.5 litres with unmatched fuel efficiency. The engines are designed in line with BMW's EfficienctDynamics philosophy. This unique package of intelligent features reduces fuel consumption while increasing efficiency.

A typical innovative vehicle, the BMW 3 Series is equipped with an eight-speed automatic gearbox, the first in the premium and size segment which is linked up with the auto start-stop function that comes standard in the new 3 Series.

Compact and exceptionally efficient, this transmission allows the new BMW 3 Series to match or outperform models fitted with the standard six-speed manual gearbox in terms of both fuel economy and emissions. The new eight-speed automatic brings together shift comfort, dynamic performance and efficiency of the highest order, making it the perfect partner of the new Sedan's dynamic potential. The new BMW 3 Series is loaded with array of features.

For instance, BMW ConnectedDrive offers an unmatched combination of driver assistance technology and mobility systems for the new BMW 3 Series range. Also new is the new 3 Series is the latest-generation full-colour Head-Up Display, which projects key information- in sharp resolution-onto the widscreen so it appears directly in the driver's field of view.

Available too is Surround view with side view and top view which gives a bird's-eye perspective of the vehicle and the area around it. In addition, a parking assistance system helps the driver to manoeuvre into parking spaces.

Among the other assistance technologies available under the BMW Connected Drive banner are Active Cruise Control with Stop & Go function, the Lane Change Warning system which are offered for the first time in a BMW 3 Series Sedan. Real-time Traffic Information (RTTI) and special apps such as â-ûBMW Connected" for using social networks are aslo available.

An innovative comfort access function allowing hands-free opening of the boot lid and the additional Active Protection occupant protection system are likewise included on the options lists. Improved vehicle handling and enhanced driving pleasure comes from; a longitudinally mounted engine, rear-wheel drive and 50:50 weight distribution are traditional 3 Series features which have characterised driving pleasure in every generation of the car.

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