In line with its vision to promote the health and wellbeing of Nigerian families, MultiPro Enterprises Limited, makers of Hypo Super Bleach, in partnership with the Lagos State Ministry of Health, to facilitate the first round of the 2012 Maternal Newborn and Child Health, MNCH, Week.

The programme, a collaboration between the Federal Government and the States' Ministries of Health to accelerate attainment of the Millennium Development Goals 4 & 5 , kicked off in Lagos with the state Health Ministry administering free doses of the pentavalent vaccine, that protects against diphtheria, tetanus, pertussis, Hemophilus Influenza and Hepatitis B.

Senior Sales Manager, MultiPro Enterprises Limited, Mr. Jude Nzeata, said the decision to partner the Lagos Health Ministry was another step in the fulfilment of Hypo's continued desire to contribute to the realisation of a clean and healthy nation which started with the introduction of affordable bleach for all.

"At Hypo, we believe that a clean, hygienic and safe Nigeria is possible when we ensure our homes are free from dirt and disease-causing germs - and we can have such homes by safeguarding the health and hygiene of our mothers and children. This is the reason we were very willing to partner the Ministry of Health on this laudable MNCH programme."

Nzeata said the partnership included provision of information and enlightenment materials while the company gave out free products at all 388 health centres visited.

"Through our involvement with the MNCH programme, we have also spread our message on hygiene and given samples of Hypo Bleach to an additional 155,000 mothers in Lagos State. We believe the Millennium Development Goal of having 70 percent of Nigerians living with basic sanitation and hygiene by 2015 can be achieved by first making our homes clean, safe and hygienic places for our mothers, children and other members of the family." he added.

The grand finale witnessed a large procession of the mothers who danced in to present their babies to the Deputy Governor of the state, Chief Mrs. Adejoke Orelope- Adefulure, and officials of the Health Ministry.

Highlight of the event was the coronation of the baby Prince and Princess of the First Round of the 2012 Maternal, Newborn and Child Health Week amidst some pomp and pageantry. And just like they had done throughout the Health Week, members of the Hypo Team went about handing out free sample packs of Hypo Super Bleach to everyone in attendance.

Deputy Director and Head of Department, Family Health and Nutrition, Dr. Folashade Oludara, noted: "Our Ministry is very thankful for sponsors like Hypo whose commitment to the MNCH Programme cannot be questioned - they have not only helped to produce the flyers and banners for the Week but have also played a major part in attracting our mothers and other participants through the sampling of their product in all the centres covered during the week. We plan on strengthening our partnership for even greater success in the future."