iSportconnect, a sports business community, will bolster both the scope and efficacy of Sports and Events Tourism Exchange's (SETE) 2012 online marketing campaign in the lead up to the event at the ICC Durban 12-14 September.
Announcing the partnership, SETE Conference director, Sugen Pillay, said, "Maximising our online presence is part of our marketing and PR strategy. Identifying the appropriate social media platform and choosing from one of the many channels available to ensure that our messages are targeting the right audience is crucial and in this way the specialised nature of the iSportconnect community is an ideal match.
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