Biz-Community (Cape Town)

South Africa: Athletes Help Create Coca-Cola Olympic Games Soundtrack

With the 2012 London Olympic Games less than a month away, it's time that this important worldwide sporting competition got it's own anthem, courtesy of Coca-Cola. [video]

It took a strong concept and a very talented man to put together one of the most unique songs in history. World renowned music producer, Mark Ronson created the official Coca-Cola Olympic Games soundtrack "Anywhere in the world", featuring British pop sensation Katy B, and using the most interesting of instruments - athletes.

Sounds are unique

Coca-Cola put forward some sports and further narrowed this down to five athletes around the world - all of them Olympic hopefuls. Mark Ronson worked with each of the athletes to extract the particular sound of their sport to create an Olympic anthem unlike any other. The sports include hurdling, running, archery, taekwondo and table tennis.

To get a closer look at the group of men and women who, through their respective sports, provided the sounds from which Ronson built this song, you can take a look at the series of webisodes and documentaries Coca-Cola commissioned to document the process on www.coke.co.za.

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