12 July 2012

Zambia: KCM, Times Seal Olympics Coverage Deal

KONKOLA Copper Mines (KCM) has donated a cheque worth K50 million to Times Printpak Zambia Limited to facilitate the coverage of the 2012 London Olympic Games starting on July 27 to August 12.

Presenting the cheque to the Managing Director, Godfrey Malama at the company's boardroom in Lusaka yesterday, KCM manager Public Relations, Joy Sata said her firm was honoured to partner with Times of Zambia through its corporate social responsibility (CSR) programme.

Sata said KCM was privileged to be part of the historic global event by facilitating an on-the-spot coverage of the Games.

She said despite the small number of athletes Zambia is fielding at the Games, KCM was proud to be associated with the respective national sports associations that will be represented.

Sata said KCM was proud to partner with the Times of Zambia in the coverage of major international assignments adding that early this year, her company assisted the newspaper organisation send a reporter to cover the Africa Cup of Nations (AFCON) soccer tournament co-hosted by Equatorial Guinea and Gabon that was won by Zambia.

Zambia lifted the first ever Africa Cup on February 12, 2012 in Libreville, Gabon after nailing one of the pre-tournament favourites, Ivory Coast 8-7 on penalties following a goalless draw after 120 minutes of play.

"It is a great privilege for us as KCM to partner with Times of Zambia through sponsorship of coverage of the Olympic Games. It is not the first time that we are sponsoring Times of Zambia; early this year, we facilitated the coverage of the Africa Cup. We feel duty-bound as a company to respond favourably whenever called upon," Sata said.

And Malama, in the company of Deputy Managing Director, Nicky Shabolyo and Sports Editor, Katongola commended KCM for being an all-weather friend to the Times of Zambia saying the mining firm always responded positively when called upon for assistance in the coverage of major sporting events.

He said the donation of close to K50 million to enable the company send its sports editor to the Olympics was a huge milestone to Times of Zambia and the nation as a whole because the public will be kept informed about the latest happenings in London especially that the Times would have its own reporter on the ground.

He said all focus in the world in the coming few weeks, would be centred on London because of the magnitude of the Games.

He said countries around the world would love to host Games of the Olympics Games magnitude due to the economic benefits that come with hosting such events and cited South Africa who hosted the last World Cup in 2010 and will also be hosting next year's AFCON finals.

Zambia will be represented at the Games by boxer Gilbert Choombe, judoka Boas Munyonga, runners Prince Mumba, Gerald Phiri and Chaoness Choosha and swimmers Zane Jordan and Jade Howard.

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